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tapoca
Branding + Packaging
(pitched)
Tapoca is a contemporary soju and sake brand created for a new generation of drinkers seeking flavour, discovery, and social connection. Inspired by Korean and Japanese drinking culture, the brand offers approachable, flavour-forward beverages packaged in a way that feels energetic, expressive, and impossible to ignore.
Rather than competing in the traditional alcohol space, Tapoca positions itself as a cultural and social experience. It is designed for house parties, casual gatherings, dinner tables, and spontaneous moments where people come together over great drinks and even better conversations.
WHY
AND HOW
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PROBLEM
The soju and sake category is often dominated by heritage-led brands that rely heavily on tradition, authenticity, and conventional visual cues. While these elements appeal to existing consumers, they can feel distant, unfamiliar, and intimidating to younger audiences entering the category for the first time. Most products look similar on shelf, with muted colours, complex labels, and premium cues that make differentiation difficult. As a result, many potential consumers perceive the category as niche, traditional, or inaccessible.
The challenge was to create a brand that could introduce soju and sake to a broader audience while maintaining cultural relevance and standing out in an increasingly crowded beverage market.
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SOLUTION
We developed Tapoca as a bold, flavour-first brand designed to disrupt category expectations and make Asian spirits feel approachable, exciting, and contemporary. At the heart of the identity is a chunky, oversized wordmark that behaves less like a logo and more like a graphic asset. The distinctive letterforms create immediate shelf impact while reinforcing the brand's confident and playful personality. A vibrant colour system was introduced to transform flavour variants into visual experiences, allowing each product to feel unique while maintaining a cohesive family identity. Large-scale typography, simplified messaging, and poster-like layouts ensure instant recognition across bottles, cans, retail environments, and social media. The result is a brand that shifts the conversation from tradition to experience. One that celebrates flavour, encourages discovery, and transforms every bottle into a social catalyst.
Tapoca doesn't just sell soju and sake. It sells the excitement of trying something new.
