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We partnered with Henes, a fast growing startup expanding across Dubai, to develop the visual strategy for their first investor pitch. The scope focused on creating the initial brand concept and packaging for a product designed in Poland, tailored to connect with a rapidly moving, youth driven market.
The design approach was rooted in clarity and immediacy. The packaging system prioritises uncompromising readability, allowing key information to be understood at a glance. This direct visual language was intentionally developed to cut through category clutter and align with the pace and expectations of a younger audience, positioning Henes as confident, contemporary, and globally informed.
WHY
AND HOW
[1]
PROBLEM
As a young startup preparing for its first investor pitch, Henes needed a clear and confident brand foundation that could communicate its value instantly. Operating across Delhi and Dubai, and with a product designed in Poland, the challenge was to translate this global context into a visual identity that felt relevant to a fast paced, youth driven market. The category is crowded with visually noisy packaging, making it difficult for new brands to stand out or communicate key information quickly and effectively.
[2]
SOLUTION
A direct and highly legible brand and packaging system was developed to support Henes’ early stage positioning. The design prioritised clarity, structure, and immediate comprehension, ensuring essential product information could be absorbed at a glance. This stripped back approach allowed the brand to cut through visual clutter while reinforcing its global sensibility and contemporary mindset. The resulting system provided Henes with a strong, investor ready visual narrative that aligns with both its international product origins and its youth focused market ambitions.
