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We recently partnered with Henes, a dynamic startup establishing its presence across Delhi and Dubai, to develop the visual strategy for their inaugural investor pitch. Our core deliverable involved designing the initial brand concept and packaging to resonate with a rapidly moving, youth-focused market.
Our design philosophy centered on directness and uncompromising readability. The final packaging design prioritizes clear communication, ensuring essential information is absorbed instantly. This direct approach was strategically chosen to cut through the noise and appeal to the fast-paced lives of our target demographic.
WHY
AND HOW
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PROBLEM
The challenge presented by Henes, a new startup establishing a presence in the dynamic markets of Delhi and Dubai, centered on creating an investor-ready brand identity that successfully captures the attention of the fast-paced youth demographic. In today's saturated consumer environment, traditional, busy designs and convoluted messaging are often ignored. We recognized the primary problem as the need to break through this visual clutter and respect the consumer's limited attention span, ensuring the packaging and initial concept could communicate instantaneously and transparently to build trust and drive rapid consumer decisions in highly competitive urban settings.
[2]
SOLUTION
Our design strategy offered a direct solution by placing uncompromising readability and clarity at the forefront of the Henes brand identity. The packaging was meticulously engineered for direct communication, utilizing a clear information architecture and strategic typography to minimize cognitive load and ensure vital details are absorbed instantly. This directness was reinforced by developing punchy, high-impact campaign messaging—a deliberate move to create memorable and easily shareable content. By prioritizing immediate comprehension and bold communication, we crafted a brand concept designed to resonate effectively with the speed and efficiency valued by the modern youth consumer.
