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bake studio
branding + brand launch + website
WHY
AND HOW
[1]
PROBLEM
BAKE needed a clear, distinctive identity that reflected its minimalist philosophy while standing out in a crowded architectural space. The challenge was to keep the brand simple yet thoughtful, and flexible enough to support a collaborative, multidisciplinary practice.
[2]
SOLUTION
We built a clean, modern brand system rooted in clarity and restraint. From naming to visual identity and website, every element was designed to be intentional, scalable, and collaborative—resulting in a confident brand that expresses BAKE’s minimal and contemporary approach.
BAKE is a multidisciplinary architecture firm based in India, founded by a group of young architects with a clear vision: to challenge conventions through simplicity, clarity, and collaboration. The firm set out to differentiate itself by embracing a modern, minimal design philosophy across every touchpoint.
We partnered with BAKE to develop their naming strategy, brand ideology, visual identity, website, and overall brand and communication strategy. Our role was to translate their design principles into a cohesive brand system that felt direct, contemporary, and thoughtfully minimal.