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thirty cross collective
marketing deck + brochure + brand book + media decks
client's website - https://www.thirtycross.com/
Thirty Cross Collective is a high end architecture studio based in Bangalore, preparing for its first public introduction at FICCI. The launch required a clear and confident narrative that could position the studio within the industry while communicating its design philosophy through projects rather than promotion.
The scope focused on developing a cohesive set of launch collaterals that could engage peers, prospective clients, and a wider audience. This included a brand booklet, a project booklet, tri fold brochures, tote bags, and standees, each designed to function as part of a unified visual system. A three minute brand introduction film was also created and presented at FICCI as the primary storytelling piece for the launch.
Alongside design execution, the studio was supported with content development and overall visual direction to ensure consistency across every touchpoint. Working within a compressed timeline, the entire process from concept to print and final execution was completed in fifteen days, enabling a focused, seamless, and impactful public launch.
WHY
AND HOW
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PROBLEM
As a newly established architecture studio, Thirty Cross Collective needed to introduce itself to the public for the first time at a high profile platform like FICCI. The challenge was to build immediate credibility and recognition in a competitive architectural landscape, while clearly communicating the studio’s philosophy through its work. With no existing public facing narrative and a limited window before launch, the studio required a cohesive set of materials that could tell a clear story, engage multiple audiences, and work consistently across physical and digital touchpoints.
[2]
SOLUTION
A focused, project led communication system was developed to support the studio’s public launch. A complete suite of collaterals including brand and project booklets, tri fold brochures, tote bags, and standees was designed as part of a single visual language. This was complemented by a three minute brand introduction film that served as the primary storytelling asset at FICCI. In parallel, content development and visual direction were handled to ensure clarity and consistency throughout. Despite a tight schedule, the entire process from concept to print and execution was completed within fifteen days, enabling a confident, seamless, and impactful launch for Thirty Cross Collective.
