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kala SODA
The packaging draws from the visual language of old Indian postage stamps and street labels, using a bold Devanagari wordmark to establish immediate cultural familiarity. This typographic choice anchors the product in local identity while giving it a strong, unmistakable presence on the shelf.
A restrained color palette and high-contrast layout ensure clarity and legibility, allowing the flavour to stand out without visual noise. The stamp-like framing adds structure and rhythm, evoking nostalgia without slipping into kitsch.
Overall, the design blends heritage and modernity, turning a familiar Indian flavour into a contemporary, collectible object. It feels confident, rooted, and designed for today’s urban consumer who values both culture and craft.
WHY
AND HOW
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PROBLEM
Most Indian-flavoured beverages rely on predictable visuals and overused cultural motifs, resulting in packaging that feels dated, cluttered, or kitschy. This makes it difficult for such products to connect with younger, design-aware consumers who seek authenticity without visual excess, and often causes them to get lost on modern retail shelves.
[2]
SOLUTION
This design reimagines Indian nostalgia through a contemporary lens by using a bold Devanagari wordmark and a vintage stamp-inspired layout. By stripping the visual language down to strong typography, high contrast, and structured composition, the packaging retains cultural depth while feeling modern, confident, and instantly recognisable.
