Studio Moccha collaborated with Form Follows People, a London based urban design practice, to define a clear and thoughtfully structured brand presence.
The engagement covered overall brand direction, content organisation, and the design of a no code website. The digital experience was shaped to feel calm and editorial, aligning closely with the studio’s people first philosophy in urban design. By intentionally moving away from a conventional CMS setup, the website prioritises narrative flow, clarity, and long term flexibility.
The resulting platform is restrained and internationally oriented, positioning the practice with quiet confidence. It functions both as a curated archive of work and as a clear articulation of the studio’s values and intent.
WHY
AND HOW
[1]
PROBLEM
Form Follows People needed a brand and digital presence that could clearly communicate its people first approach to urban design while addressing an international audience. Existing modes of architectural websites often prioritise visual excess or technical complexity, resulting in fragmented narratives and limited flexibility. The challenge was to create a platform that could present work, thinking, and values with clarity and restraint, without relying on rigid CMS structures that disrupt storytelling.
[2]
SOLUTION
A considered brand direction and editorial digital framework were developed to reflect the studio’s human centred philosophy. A no code website was designed to prioritise narrative flow, clarity, and adaptability, allowing content to be structured as a coherent story rather than isolated pages. The calm visual language supports both project presentation and conceptual positioning. The final outcome is a confident, international facing platform that functions as a living archive of work and a clear statement of intent for Form Follows People.
