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929 drinks
Branding + Packaging
929 is a modern water-based vitamin drink built for a generation constantly in motion. Positioned between performance and lifestyle, the brand rethinks hydration through a cleaner, lighter, and more design-conscious lens. With essential vitamins, electrolytes, low calories, and no added sugar or colors, 929 is not just about energy, but about sustaining momentum. The identity draws from contemporary sport culture, social movement, and urban wellness, creating a beverage that feels equally relevant on the court, in the studio, or during everyday routines.
WHY
AND HOW
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PROBLEM
Most functional beverages today fall into two extremes. Either they are aggressively performance-driven, loaded with sugar and synthetic ingredients, or they position themselves as overly clinical wellness products with little cultural relevance. Younger consumers are increasingly seeking healthier alternatives, but they also want products that fit naturally into their lifestyle, aesthetics, and social identity. The market lacked a beverage that could combine hydration, recovery, clean ingredients, and modern culture in a way that felt effortless and aspirational.
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SOLUTION
929 bridges the gap between functional wellness and contemporary lifestyle branding. By combining hydration support with vitamins and minerals in a low-calorie, water-based format, the product delivers everyday functionality without the heaviness of traditional energy drinks. Visually, the brand adopts a stripped-back, fashion-forward identity that feels more aligned with modern sport and culture than conventional FMCG beverage branding. 929 transforms hydration into a daily ritual, creating a product that supports movement, recovery, and social lifestyles while remaining clean, approachable, and culturally relevant.
