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straply
shortlisted for WBDS wall of fame.
For STRAPLY, Moccha developed an integrated brand and digital experience as part of an investor-facing project pitch. From the outset, branding and UI/UX were designed in parallel, ensuring every element—from the core brand identity to the smallest in-app icon—worked in complete harmony. This unified approach reinforced STRAPLY’s positioning around elegance, simplicity, and premium care.
The visual language follows a refined minimalist philosophy, prioritising clarity, intuitive navigation, and a calm, sophisticated user experience across all touchpoints. The application design was backed by a rigorous UI/UX research process, with in-depth analysis of over 50 existing platforms to study user flows, engagement patterns, and industry best practices. These insights helped identify critical pain points and opportunities, allowing us to propose a highly efficient, user-centric digital ecosystem tailored for modern women.
The outcome was a cohesive brand and product vision—crafted not just as an app, but as a thoughtfully designed ecosystem—strategically positioned to communicate long-term value, scalability, and premium care to potential investors.
WHY
AND HOW
[1]
PROBLEM
The women’s wellness and care space is crowded with fragmented brands and applications that either prioritise aesthetics over usability or functionality over emotional connection. Many platforms lack a cohesive brand identity, suffer from complex user flows, and fail to address real user pain points discovered through research. This disconnect results in experiences that feel overwhelming, inconsistent, and ultimately fail to build long-term trust or perceived premium value—especially from an investor’s perspective.
[2]
SOLUTION
Moccha addressed this gap by designing STRAPLY as a unified brand and digital ecosystem for an investor-facing project pitch. Branding and UI/UX were developed simultaneously, ensuring consistency, clarity, and emotional resonance across every touchpoint. Backed by extensive UI/UX research across 50+ applications, we identified key usability gaps and engagement opportunities, translating them into a minimalist, intuitive, and scalable product experience. The result is a refined, user-centric platform that balances elegance with efficiency—clearly articulating STRAPLY’s premium positioning, user value, and long-term growth potential to investors.
