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aayojan school of architecture
and design
branding + brochure + print media
Aayojan School of Architecture in Jaipur is the leading architectural education center in Rajasthan, India, committed to equipping students with the skills and knowledge needed to excel in the modern architectural and building industries. To better reflect its forward-thinking approach and attract a new generation of design-savvy students, the school decided to completely revamp its outdated marketing materials. The existing brochure, with its dull color scheme and old-fashioned design, no longer represented the institution's contemporary vision.
WHY
AND HOW
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PROBLEM
Aayojan School of Architecture needed to shed its "old-fashioned" image to attract a new generation of students. The challenge was to replace a dull, ineffective visual system with a contemporary identity under a strict deadline, overcoming previous failed attempts by other agencies.
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SOLUTION
We treated the brochure as a foundational "mood board" for the university's entire brand, introducing a vibrant new color scheme and modern typography. This comprehensive visual overhaul established a scalable design language that signals the school's commitment to modern architectural excellence.