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For BESO, we created a bold, unapologetic packaging system that celebrates personality as much as performance. The design leans into playful confidence through high-contrast colour palettes, rhythmic vertical striping, and cheeky flavour names that feel instantly expressive and memorable. Clean, oversized typography ensures strong shelf impact, while repeated brand cues like “Soft lips. No drama.” and “Glossy” build a cohesive identity across variants. Each pack balances fun with clarity — vibrant yet structured, loud yet premium — positioning BESO as a modern lip care brand that doesn’t take itself too seriously, but knows exactly who it’s for.
WHY
AND HOW
[1]
PROBLEM
The lip care aisle is overcrowded with products that either feel overly clinical or rely on generic “cute” aesthetics, making it difficult for new brands to stand out. Many lip tints look interchangeable on shelf, lack a strong voice, and fail to emotionally connect with a younger, expressive audience that values both performance and personality. As a result, discovery is low, memorability is weak, and brand loyalty is hard to build.
[2]
SOLUTION
BESO’s packaging system was designed to cut through visual noise with confident colour, bold typography, and playful language that instantly communicates attitude. By pairing a consistent graphic structure with expressive flavour names and punchy copy, the design creates high recall and strong shelf presence while remaining clear and premium. The result is a distinctive, scalable identity that makes lip care feel fun, relatable, and self-assured — turning a functional product into a bold personal statement.
